SEO is a big topic. The best way that I can think about SEO is that it is like each page on the internet is a puzzle, and we need to find out where it can go if you want to audit your company site or side project to see where you are SEO wise. Here are a few great places to start.
SEO Peek by **@sanderheilbron is a lovely little tool that gives you key metrics on your page quickly. Below are a few things you can see at a glance.**
- Page title
- Meta description
- Meta keywords
- H1 headings
- HTTP status
- Meta robots
SEO Peek is a great tool for the by page by page that you are going to do when you are auditing a site. It gives you all the critical information on one click.
Keywords Everywhere have a ton of features, but the most valuable one that I found is being able to analyze keywords on a single page. You can easily see how often your keywords mentioned and even where they are in their sites. So you can see how your keywords are laying out on your page. There is a free tier, as well as some paid features and an API.
Google Analytics Add On
Our next tool is a simple way to get some automated reporting on Google Analytics. The add on has a straightforward interface to get some of your key data out of GA on a rolling basis. You can pull reports monthly, weekly, or daily. The dates on the site are already quite old, but as of writing, this add on still works well. The add on worked well in some cases, but I found that using Data Studio was more beneficial for our proposes. But, for your data needs, it could help to automate some things very easily
Supermetrics is a paid solution and kicks things up to another level. They had add ons for Google Sheets / Data Studio, and Supermetrics pulls in data from a ton of different sources to automate and match all of that and allow you to streamline your process. If you have a budget for your project, this is a wonderful tool.