Plausible Analytics

A privacy alternative to Google Analytics

What do you do when you don’t want to use Google Analytics? My de facto response to everything for all of my websites and projects has been to set up Google Analytics. It’s free, easy, and even works for those who don’t have a Google account. Lately, however, I have been wanting to find something different and non-Google.

I have been trying to diversify my tools and spread out into some different avenues. A while ago, I tried out Netlify’s Analytics. It’s a really nice system that is built into the platform I use to host a lot of my projects, so the convenience factor was there. But the price per site was just a little high for me at the time, and I wanted to see what else was out there.

Today, we are going to look at Plausible. A few things attracted me to Plausible:

I can add a number of sites, and it just goes off page views
It is priced below $9 a month

Here is a screenshot of the main dashboard. It has key stats such as Visitors, Page Views, and Bounce Rate right off the bat of just. There is also a data-range selector to play around with.

The next section is where things start to drill down. Top Referrers will be things like Google and Facebook, but my site just doesn’t have enough data yet. Top Pages gives you a list of your top-performing URLs.

The final screen shows the geolocation of your visitors, as well as their device type. The final feature, which I haven’t set up yet, is goal tracking. It’s great if you have a newsletter signup page or a lead form that you want to monitor.

Should You Switch?

Plausible has a good feature set and allows you to onboard as many domains as you want, which is a nice benefit.

The pricing seems fair at $48 a year for up to 10,000 page views per month, and it goes up to $96 a year for 100,000 page views per month. I like the pricing and flexibility, but I still want to try a few other providers to see their offerings.

Next up will be Fathom Analytics and Simple Analytics

John Siwicki

John Siwicki