Google Analytics 4: Goal Migration

Google has given us the day. Google Analytics 4 will become the only option for data collection on in July 2023. Last week, I started to turn on GA4 for some of my accounts that I manage and the process was a little slow and painful.

Search Engine Land have spotted that there might be a migration tool to help move some goals over.

Google rolling out conversion migration tool for Google Analytics 4
You can use this tool to import your Universal Analytics 3 goals into GA4.

I haven't seen anything on my accounts yet. But, it is something to keep an eye on if you haven't moved everything over yet.

John Siwicki

John Siwicki